Our Story
What started with a better way to cover your face turned into nearly 20 years of making good gear for good times outside.
Born in the storm. Built for the journey.
Back in 2006, our founder Abe Shehadeh was just another snowboarder on Mount Bachelor—cold, soaked, and wondering why his face mask couldn’t keep up with his jacket. That moment, frozen in time (and temperature), sparked an idea: make gear that works better. That idea became BlackStrap.
What started with a few handmade ski masks sewn in a spare bedroom has grown into a full-scale layering system trusted by athletes, weekend warriors, and families across the world. From powder days to paddleboards, BlackStrap is built to help you stay out longer, play harder, and feel more connected to what truly matters. Thanks for being here.
Innovation at the core.
From the latest material science studies to time-tested methodologies, we harness the power of innovation to construct durable, high-performing layers that prioritize comfort or mobility.
Responsibly made. Built to last.
To us, technical innovation and mindful manufacturing go hand in hand. We believe you shouldn't have to choose between gear that works and gear that respects the planet. Simply put, you should feel good about what you wear, and where it takes you. To get there requires designing with intention, selecting materials that last, and reducing waste without cutting corners.
Good humans. Great riders.
Our athletes bring the kind of energy that lifts everyone up. They test our gear in the harshest conditions, help shape the next generation, and always show up with heart. Talent matters, but character is what makes them part of the BlackStrap family.
